Man! Talk about weird. It’s been years and years since I slept clean through my alarm and almost missed work. What am I? 16??? Thankfully Sway noticed I wasn’t up and I’m working from home. She noticed lights off and the coffee not made, uh oh! Then she woke me […]
A quick search shows many experienced bakers are now looking for ways to prevent paper liners from sticking to their muffins. This is a seems to be a gradual problem that is continuing to get worse. What’s changed? Has our food changed? Most definitely as we shifted to “Big Ag”, […]
Or is it? I’m open-minded and super curious about acupuncture. We are currently looking for an Acupuncturist ing Kingston as an alternative form of therapy. The Ontario medical system is failing right now so while we wait, we’re exploring alternative therapies like Acupuncture. Now Acupuncture is not new to Sway. […]
Remember that post about looking up the SEO of a site when someone shares it? Well, it was a facesitting site 🙂 A former client is looking to launch a new site and I figured I’d do a review, put together some suggestions (definitely some facesitting seo) and share them […]
It’s hard not to look for the basic elements of SEO when first introduced to a site. I look if they have a robots.txt, a sitemap, if their meta fields are completed and what their keyword density is pretty much right away (the SEOQuake plugin is great for this). What […]
Just going to keep my head down and work away today. Got a bunch of stuff I need to get done. Some new ads, notes from meetings and a show summary.
Return on Advertising Spend. What a nice, warming number! I made 5.5 times what I spent on advertising! That’s great right? Well… maybe. ROAS is based on top line revenue, it is not ROI. ROI is based on your margin which takes all elements of what you invested as well […]
Chatted with Unkl Mark yesterday and we reminisced about the Peel Pub (and some other rather hilarious tid-bits). Damn, as I start thinking about this I have a ton of memories of this fantastic, simple, watering hole. Cheap 4 litre pitchers always resulted in fun, frivolity, and perhaps a little […]
I enjoy thinking about new and unqiue marketing challenges. There is something about looking at a product or service (new or emerging) and finding the best way to sell it, exciting! My approach is simple. Why would this particular segment use product? Are there other segments that might use it? […]
NRF`s big virtual show is over and man! Really impressed. Net a ton of great companies as have a massive pile of notes. Now I have to organize and present all of this! 40 awesome meetings… Better get started!