I enjoy thinking about new and unqiue marketing challenges. There is something about looking at a product or service (new or emerging) and finding the best way to sell it, exciting! My approach is simple. Why would this particular segment use product? Are there other segments that might use it? […]
Wrap it up
Arrogant
Working with Partners
Partners pose a unique working environment. Generally supportive and you know they’re invested in the success of the company, however! They have their own goals and ways of doing things. It is really easy to assume we share the same culture and have similar approaches to problems. Wrong. Each partner […]
Indy
Is the cure worse than the disease?
Many drugs cause side effects. When treating bipolar disorder, the standard treatment involves a cocktail of drugs designed to work togethr. One stabilize mood to minimize the swings, another to manage mania, a third to manage depression, sometimes a sleep aid, sometimes anti-anxiety, and then additional drugs to manage the […]