As expected, there’s no noticeable difference between the copy with test data set we have. It’s really about the image quelle suprise!
The p-value, for nerds:
I’ve added more ads into the US campaign to see how those perform. We’re zeroing in on the campaign type and ads that work. I’m seeing clicks through to the offer, yesterday we had 127 clicks from TF and 4 clicks to the offer. 3% click through to the offer ain’t great. I also changed the US ad copy a bit and linked directly to the offer.