yay! Two clicks from 30,996 impressions. That’s a CTR of 0.006%. I’m not sure if that is good or bad… these are image ads beside the video so users aren’t terrible interested in those ads. The two clicks came from ads with the HACK headline. I’ll give it another day or so to see if the other headline draws any clicks or if those should be paused. Ultimately it’s about ROI so $1.8598 spent and $0 made. My rule of thumb is to do max CPA * 3 to get a sense so that’d be $12.
To hurry things up a bit, I’ll add in another set of ads. I’ve setup text ads to display in any spot that will show them across the network provided they match the CA desktop and keyword targeting. I’ve kept the bid the same for these ads so they’ll show up in more places. We’ll see how it goes