I’m trying my hand at media buying using traffic force. As part of the journey, I’ll keep track of campaign adjustments here. Launched the campaign yesterday with 10 ads, half with FREE and the other with HACK as the main CTA.
After launch, found that was too many ads so it dispersed the impressions too much:
TF Trans | paused 6 of the 10 ads to focus more traffic on the top 2 ads with free/hack. We had no clicks after 3,000 impressions on each ad. Since not sure the ctr of tube traffic, this will focus more impressions on the 4 ads.