so I turned 50 today! Half a century! Dang. The card from my lovely wife was amazing: I’m her fart cushion! (she said a number of lovely things in addition to that but that was a great punch line, so on brand! There was certainly a theme to my cards, […]
As expected, there’s no noticeable difference between the copy with test data set we have. It’s really about the image quelle suprise! The p-value, for nerds: I’ve added more ads into the US campaign to see how those perform. We’re zeroing in on the campaign type and ads that work. […]
US ads just started and have generated decent clicks as well. I’ve paused the bottom two ads and will add in two new ads. Images are probably driving the most of the clicks a version of the copy was running on other images.To get an apples to apples in US, […]
Cloned the CA campaign for the US. Getting a decent ctr with native ads (0.33%) and a reasonable number are clicking through to the offer from the landing page (36%). No leads yet but the volume of traffic is super small so the addition of the US will increase it. […]
Took a while but I finally have the TF Native ads setup for more generic audiences and we’ll see it performs! After the ads are approved of course.
I was hoping TF would provide more search like targeting and results since they have a search engine on their main site. That being said, they’ve really prioritized the tube and that’s not really the kind of advertising I’m looking to do; paying CPM for 0.003% CTR loses money. I […]
Paused banner ads, we’re paying by impression but not getting clicks. I’ve incr the cpm for text ads to get them impressions so we can assess their ctr. I did the same for text link ads and set the daily budget to $5 each to see!
The text ads were approved yesterday but I missed setting the campaign active, so I don’t have data on those yet (doh). For the images ads, we’re now at 3 clicks total across 2 ads. They happened on ads with HACK in the headline, not FREE. I imagine there might […]
yay! Two clicks from 30,996 impressions. That’s a CTR of 0.006%. I’m not sure if that is good or bad… these are image ads beside the video so users aren’t terrible interested in those ads. The two clicks came from ads with the HACK headline. I’ll give it another day […]
I’m trying my hand at media buying using traffic force. As part of the journey, I’ll keep track of campaign adjustments here. Launched the campaign yesterday with 10 ads, half with FREE and the other with HACK as the main CTA. After launch, found that was too many ads so […]